Developed the collaborative partnership with Drake’s brand October’s Very Own (OVO). Successfully launched new products that were rooted in streetwear + hospitality — 100% sale through in 48 hours OVO x Woolrich
Drove partner-focused marketing initiatives for Woolrich’s diverse American heritage. — Woolrich White “Made in America” division.
POP-IN@NORDSTROM NEW CLASSICS VISITS WOOLRICH
Launched in a big way "The Sound Of Porsche" North America and Great Britain pop-up activations — securing 8k attendees in 30 days within the New York market — (event management in conjunction with team member Mashariki Williamson).
The multi-sensory brand experience, immersed visitors in an innovative performance and design space that defined Porsche's senses. Divided into three areas: The Sound Lab Virtual Drive Experience powered by Bose, The Media Station and The Design Corner.
'Sound of Porsche' NY Brand Pop-up
Directed on all creative design planning for Swarovski Elements custom tradeshow booth activations and e-commerce campaigns.
ENK Accesssorie Circuit (Jacob Javits, NYC)
Corporate Creative Service Center (Flagship Office, NYC)
Jock Hall x Pink Rooster // Swarovski Elements
Produced and successfully executed "EMPOWERED" by Ducati Triumph NYC, an exclusive private event kicking off NYFW featuring an evening of art, fashion and music by DJ Stretch Armstrong + coverage by BFA — (event management in conjunction with team member Mashariki Williamson).
ORTIZ INDUSTRY X DUCATI TRIUMPH NYC PRESENT "EMPOWERED"
NYFW 15 Ortiz Industry x Ducati NYC present Empowered - The Exhbit
Secured B2B brand developments and strategic partnerships for Project Tradeshow NY/LV.
Achieving the recognition as the prominent menswear B2B platform, PROJECT showcases some of the best brands in the contemporary and denim market creating an expertly merchandised experience for buyers and press. The event serves as an important start to the American men's market by combining engaging show-floor initiatives with a defined editorial perspective.
PROJECT NY -July 2011
Oversaw all communication and special event efforts for "TIME" a collaborative art exhibition curated by Greg Cummins.
Featured the works of 20 notable and emerging contemporary artists including Naturel, Bradley Theodore, Jay West, Lawrence, Brian Kirhagis, Avone, Marcus Jamal, Christophe Roberts, David Barnett, M. Tony Peralta, Jakuan Melendez and more.
The exhibition explored the concept of time through various respective mediums.
Partnered closely with Liberty Fairs and became the connector across the NY and Vegas shows, Conceptualized Liberty 01 launch campaign.
Liberty Fairs is freedom, it's a space without boundaries which curates the most forwarding thinking brands, bringing them together under one roof with the industry's top buyers in an inspiring design environment build around commerce. Liberty Fairs is held 4 times a year in New York and Las Vegas for America's leading fashion trade market.
Liberty Fairs 04 NYC Recap
#WHATSYOURSTORY Jock Hall powered by Grass Monkey
Secured brand strategy and successfully launched Itz'ana Home by "Samuel Amoia" at ICFF tradeshow — a high end furniture fair bringing international designs to New York.
Itz'ana Home a range of French, 1920's - beach inspired furniture locally produced in Belize for Itz'ana Belize Resorts & Residences.
Co-produced Naturel's solo NYC debut exhibit "To Die For" in conjunction with Poppington Art - shut down Orchard Street with massive influencer/celebrity attendance.
Lawrence Atoigue aka Naturel, a DC based artist who is no stranger to imagination has been performing for a digital genre of art enthusiasts through his impressionable works of virtual illustrations. Perfecting heavyweight references of pop-culture into mosaic style-angles and colors.
DAME DASH POPPINGTON GALLERY PRESENTS NATUREL ''TO DIE FOR"
Managed and oversaw all PR and marketing efforts for Thislexik, an innovative eco-friendly design studio based in Brooklyn, New York. The studio is located inside of five recycled shipping containers in the heart of Red Hook.
Thislexik strives to create products by hand that push boundaries and challenge how conventional materials are used.
Lead LDV Hospitality's design team on all the custom uniform development/production efforts for the launch of American Cut Steakhouse.
American Cut (Tribeca, NYC)
American Cut (Revel, Atlantic City)
LDV Hospitality’s American Cut signature steakhouse has opened its flagship location in the heart of NYC’s Tribeca neighborhood. Carefully curated once again by Iron Chef Marc Forgione, the new location blends the Atlantic City concept with New York City style. The 180-seat restaurant with private dining options adds an element of culinary intrigue to guests, filled with fine food and spirits in a modern setting with art deco accents.
PINK ROOSTER STUDIO
Strategized on all efforts for the launch The Tenth Magazine through Pink Rooster Studio, a creative studio focusing on print, identity, exhibition, and interactive work with LGBT talent in fashion, film and music - national media coverage.
Boys in the Studio (Final)
The Masters Cover Video
The Tenth Zine Soho Launch Party
The Tenth Zine Editorial ft. Sharifa Murdock & Influencers BTS
Created and conceptualized RED Modeling agency show package with brand partner Pink Rooster Studio.
RED‘s diverse models have consistently appeared in the fashion world’s most high-end editorial print spreads, Campaigns and prestigious, avant-garde designer shows. RED’s team of innovatively creative individuals have a keen eye for spotting talent and a genuine passion for what they do, all of which has established RED as one of the fashion industry’s leading full-service agencies.
RED NYC S/S 2013 Video Show Package | Fashion Week